Club Pret

How can restaurant business develop a loyalty proposition that benefits both them and their customers?

Loyalty – but at what cost?

By James McAllister

Pret’s recent volte-face with its subscription scheme has identified the challenges of building loyalty. How can businesses develop a proposition that benefits both them and their customers?

The biggest stories in restaurants and hospitality

Friday five: the week's top hospitality stories

By Restaurant

A restaurant group being targeted by criminals threatening fake reviews, Pret's surprise scrapping of its Club Pret model, and the many movements of Jason Atherton are among this week's most-read stories.

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